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Global Marketing Management

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Sources list for GLOBAL MARKETING MANAGEMENT:

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm "Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Lancioni, R. A. Smith, M. F. and Schape, H. J. (2003b) Strategic Internet application trends in supply chain management. Industrial Marketing Management, 32 (2) 2003.
The Internet and Supply Chain Management

Nagel, T., Cressman, G. (2002, Nov/Dec). Don't just set prices, manage them. Marketing Management, 11, 29-33
Aggressive Pricing

Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29.
International Strategic Marketing

Seideman, T. (1994), `Who Need Managers?' The Journal Of Sales and Marketing Management, Volume 15, Number 2
Personal Selling

 

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