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The Mattel Toy Company

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Sources list for THE MATTEL TOY COMPANY:

About Us. (2004). Mattel, Inc. Available: http://mattel.com/about_us/history/default.asp? f=true.
Mattel, Inc.

Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/to ys?path=0%3A4171&dept=4171 Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/to ys?path=0%3A4171&dept=4171 http://www.kbtoys.com/toys/index.html/st yle/toys/place/ajus?lid=ToysTab&lpos=tab6 Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/to ys?path=0%3A4171&dept=4171 http://www.kbtoys.com/toys/index.html/st yle/toys/place/ajus?lid=ToysTab&lpos=tab6 http://www.amazon.com/exec/obidos
Aggressive Pricing

"A Bit of History" Retrieved from http://www.sextoyguides.com/sex- toy-attitudes/sex-toy-history.asp "A Bit of History" Retrieved from http://www.sextoyguides.com/sex- toy-attitudes/sex-toy-history.asp Accessed on 12/09/2004
Human Sexuality

Select Children's Toys with Safety in Mind. 2004. Retrieved From [4]http://www.homesafetycouncil.o rg/safety_guide/sg_toys_w001.aspx Select Children's Toys with Safety in Mind. 2004. Retrieved From [4]http://www.homesafetycouncil.o rg/safety_guide/sg_toys_w001.aspx Accessed on 11 January, 2005
Safety at Home

Goldstein, Jeffrey. "Sex Differences in Toy Use and Video Game Play," in Toys, Play, and Child Development, Jeffrey H. Goldstein, ed. New York: Cambridge University Press, 1994.
Impact of Computer-Based Games on Children

 

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