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Marketing Analysis Of Pfizer Inc And Merck

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Sources list for MARKETING ANALYSIS OF PFIZER INC AND MERCK:

Hensley, S., Vranica, S., Wilde-Matthews, A. (2005, February 22) Merck, Pfizer Face Advertising Obstacle;If Vioxx, Celebrex Return, The Drugs Promotion Will Be a Difficult Task. The Wall Street Journal, p. B3
VIOXX Crisis

Hensley, S., Vranica, S., Wilde-Matthews, A. (2005, February 22) Merck, Pfizer Face Advertising Obstacle;If Vioxx, Celebrex Return, The Drugs Promotion Will Be a Difficult Task. The Wall Street Journal, p. B3
Crisis Communication in Public Relations

Hensley, S., Vranica, S., & Mathews, A.W. (2005, February 22). Merck, Pfizer face advertising obstacle. The Wall Street Journal, p. B3.
Pharmaceutical Public Relations

Pfizer. 2004. Pfizer. 6 Dec. 2004 <http://www.pfizer.com>
Pfizer, Inc. and the Pharmaceutical Industry

Merck Manual of Diagnosis and Therapy, Sixteenth Edition, ed. Robert Berkow, Merck Research Laboratories, Merck & Co., Inc., New Jersey, 1992.
Necrotizing Fasciitis

 

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